The Internet and social media have largely changed the way that both people and businesses communicate on a grand scale. This evolution has led to a shift in the way people get their news as well. Because there are more ways than ever before to not only send out news but also new ways to consume it, alternative news outlets have popped up all over and they are quickly gaining new audience growth and steam. Alternative news has become a widespread outlet for those that are seeking not only more convenient ways to stay informed, but also those looking for unfiltered access. Below, we will be going over why alternative news has been gaining so much in terms of audience growth.
Top Reasons Alternative News Is So Popular:
1. More Convenient.
One of the biggest reasons these outlets have been gaining so much steam in terms of viewers is because they offer such convenient access to news. Because alternative news outlets typically have less funding and resources, they mostly operate online. A large majority of consumers have been switching their buying habits to online marketplaces, so they are looking for more convenient ways to get their news as well. Alternative news outlets have been able to tap into these people in a way that traditional news outlets simply fail to do. Until traditional news outlets start to leverage and utilise the Internet as a way to spread their version of the news in a better and more convenient way, this growth is not going to slow down.
2. Wider Variety of Topics.
Because news networks and traditional outlets require so much funding and because it costs so much in production, they must focus on things that bring attention to the network and they must really narrow the focus to the things that bring in viewers. Overall, this is not good for the viewer because a wide variety of topics and news stories get swept under the rug that might actually be important. As a result, the uninformed viewer remains uninformed by a wide variety of issues when they stick to a traditional news outlet. Whereas, the alternative news does not cost as much because it is typically a simple website or YouTube channel. As a result, they have the flexibility and freedom to really talk freely about a wide variety of topics that might not necessarily be 'hot buttons.' Therefore, they are going to bring you much more news rather than sticking to the news that gets the views.
3. Unfiltered Discussion and Viewpoints.
Another reason a lot of people flock to these alternative news outlets is that they provide a much more unfiltered news approach rather than other media outlets. This is because they are not Governed by the same set of rules. Such as TV guidelines, advertisers, and more. These outlets are typically monetized by advertising but with much fewer restrictions. Therefore, they do not necessarily have to worry about their entire operation getting shut down by a loss of a few advertisers. Whereas, a news network or a traditional newspaper has much more to worry about when advertisers start to drop their advertising with the networks.
Another reason some people tend to go to these alternative news outlets is that a lot of them are geared towards a specific demographic or political agenda/party. While there are options available that have less of an inherent bias, a lot of people go to these websites as their sole news source because they do not have to really read or watch anything that is going to disagree with their own inherent beliefs. As a result, they are going to end up getting the news they want in a way they want and delivered how they want. Thus, they will end up enjoying the content more because they will not only get the news slanted in a way they want it, but they will get the commentary that supports their own agendas and viewpoints. This kind of news really started spreading throughout the election when a lot of misinformation was being spread. While all alternative news networks are not geared this way, this is one of the reasons it has become so popular. A lot of people are simply looking to reinforce their own beliefs and see, read, and hear things that they already believe in.
Overall, there are a lot of different reasons that have caused this spike in viewership among alternative news outlets. While the news isn't always better, it is typically going to offer the viewer what they want which is much more variety of topics being discussed, a more unfiltered approach not governed by advertisers by in large, and a much more convenient consumption experience whether it's on a blog, website, or even a YouTube channel.